Faculty of Business and Economics (Marketing)

(A) Graduate School Courses

Requirements for students registered in or after September 2021

Modules	Courses	4-year PhD/ MPhil	3-year PhD
Researcher Development Training (5 Modules)
Module 1 Doing Research @ HKU (2 hours)	GRSC6100 Doing Research @ HKU	Required	Optional (Strongly encouraged to enrol in this orientation module)
Module 2 Introduction to Qualitative/ Quantitative Research Methods (3 hours)	Select one of the following courses based on your research needs: GRSC6104 Introduction to Quantitative Research Methods (Humanities) GRSC6105 Introduction to Quantitative Research Methods (Sciences) GRSC6106 Introduction to Qualitative Research Methods (Humanities) GRSC6107 Introduction to Qualitative Research Methods (Sciences) Faculty/Departmental course(s) that can be taken as replacement: BUSM6001 Research Methods for Business Studies ECON6005 Econometric Theory I *Note: As advised by the Faculty, BUSM6001 has ceased to be offered.*	Required	Optional
Module 3 Thesis Writing (3 hours)	Select one of the following courses based on your research needs: GRSC6120 Introduction to Thesis Writing (Humanities) GRSC6121 Introduction to Thesis Writing (Sciences) GRSC6140 Advanced Thesis Writing (Humanities) GRSC6141 Advanced Thesis Writing (Sciences) Note: Selected students are required to complete GRSC6027 Intensive English for Postgraduate Students prior to taking this module. Students concerned will be notified individually by the Graduate School.	Required	Optional
Module 4 Responsible Conduct of Research (3 hours)	GRSC6101 Responsible Conduct of Research	Required	Required
Module 5 Stream-based Responsible Conduct of Research (3 hours)	GRSC6102 Stream-based Responsible Conduct of Research Select one of the following topics based on your research needs: - Working with Human Participants (Humanities) - Working with Human Participants (Medicine) - Working with Animals (Medicine) - Lab Safety - Working on Big Data - Working on Texts	Required	Required
Professional Development Training (1 Module)
Module 6 Transferable Skills (12 hours)	Select one of the following courses: GRSC6108 Online Transferable Skills Programme GRSC6138 Transferable Skills Retreat	Required	Optional

Requirements for students registered before September 2021

Click here to view the Graduate School coursework requirements.

(B) Faculty/Departmental Courses

General Notes

Not all courses listed will be offered every year. The supervisor may, depending on individual student’s research field and needs, recommend that a student replace the listed course(s) with course(s) from the PhD/MPhil curricula of cognate disciplines, or those offered by other local UGC-funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to the approval of the Faculty Higher Degrees Committee (FHDC).
Students may, on the recommendation of the supervisor and subject to availability and approval, take up to five course(s) from the taught postgraduate programmes offered by the Faculty which are not listed in the requirements. However, such course(s) taken will not be counted towards fulfilling the Faculty coursework requirement, unless special approval is given by the supervisor and the FHDC.

Requirements for students registered in or after September 2025

PhD and MPhil in the Consumer Behaviour subfield: 3 compulsory courses and 3 elective courses

Courses	Year to be Taken	Compulsory (C)/Elective (E)
Courses	Year to be Taken	4-year PhD	3-year PhD	MPhil
MKTG6005 Research Methods for Consumer Behaviour Research	1 or 2	C	C	C
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	1 or 2	C	C	C
MKTG6004 Digital Methods for Human Behaviour Research	1 or 2	C	C	C
MKTG6006 Empirical Marketing Models	1 or 2	E	E	E
MKTG6007 Structural Models and Empirical Methods	1 or 2	E	E	E
MKTG6009 Field Experiments	1 or 2	E	E	E
ECON6036 Game Theory and Applications*	1 or 2	E	E	E
ECON6002 Selected Topics in Microeconomics*	1 or 2	E	E	E
IIMT6018 Research Topics in Business Analytics	1 or 2	E	E	E
PhD-level course offered by HKU or other local UGC funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval	1 or 2	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

PhD and MPhil in the Quantitative subfield: 4 compulsory courses and 3 elective courses

Courses	Year to be Taken	Compulsory (C)/Elective (E)
Courses	Year to be Taken	4-year PhD	3-year PhD	MPhil
ECON6011 Microeconomic Theory*	1 or 2	C	C	C
ECON6005 Econometric Theory I*	1 or 2	C	C	C
MKTG6006 Empirical Marketing Models	1 or 2	C	C	C
MKTG6007 Structural Models and Empirical Methods	1 or 2	C	C	C
ECON6056 Econometric Theory II*, or ECON6801 Applied Econometrics	1 or 2	E	E	E
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	1 or 2	E	E	E
MKTG6004 Digital Methods for Human Behaviour Research	1 or 2	E	E	E
MKTG6005 Research Methods for Consumer Behaviour Research	1 or 2	E	E	E
MKTG6009 Field Experiments	1 or 2	E	E	E
ECON6036 Game Theory and Applications*	1 or 2	E	E	E
ECON6002 Selected Topics in Microeconomics*	1 or 2	E	E	E
IIMT6019 Machine Learning and Predictive Modelling in Business Research	1 or 2	E	E	E
PhD-level course offered by HKU or other local UGC funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval	1 or 2	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

Requirements for students registered between September 2023 and August 2025

PhD and MPhil in the Consumer Behaviour subfield: 3 compulsory courses and 3 elective courses

Courses	Year to be Taken	Compulsory (C)/Elective (E)
Courses	Year to be Taken	4-year PhD	3-year PhD	MPhil
MKTG6005 Research Methods for Consumer Behaviour Research	1 or 2	C	C	C
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	1 or 2	C	C	C
MKTG6004 Digital Methods for Human Behaviour Research	1 or 2	C	C	C
MKTG6006 Empirical Marketing Models	1 or 2	E	E	E
MKTG6007 Structural Models and Empirical Methods	1 or 2	E	E	E
ECON6036 Game Theory and Applications*	1 or 2	E	E	E
ECON6002 Selected Topics in Microeconomics*	1 or 2	E	E	E
IIMT6018 Research Topics in Business Analytics	1 or 2	E	E	E
PhD-level course offered by HKU or other local UGC funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval	1 or 2	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

PhD and MPhil in the Quantitative subfield: 4 compulsory courses and 3 elective courses

Courses	Year to be Taken	Compulsory (C)/Elective (E)
Courses	Year to be Taken	4-year PhD	3-year PhD	MPhil
ECON6011 Microeconomic Theory*	1 or 2	C	C	C
ECON6005 Econometric Theory I*	1 or 2	C	C	C
MKTG6006 Empirical Marketing Models	1 or 2	C	C	C
MKTG6007 Structural Models and Empirical Methods	1 or 2	C	C	C
ECON6056 Econometric Theory II*, or ECON6801 Applied Econometrics	1 or 2	E	E	E
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	1 or 2	E	E	E
MKTG6004 Digital Methods for Human Behaviour Research	1 or 2	E	E	E
MKTG6005 Research Methods for Consumer Behaviour Research	1 or 2	E	E	E
ECON6036 Game Theory and Applications*	1 or 2	E	E	E
ECON6002 Selected Topics in Microeconomics*	1 or 2	E	E	E
IIMT6019 Machine Learning and Predictive Modelling in Business Research	1 or 2	E	E	E
PhD-level course offered by HKU or other local UGC funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval	1 or 2	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

Requirements for students registered between September 2021 and August 2023

PhD and MPhil except the Quantitative subfield: 2 compulsory courses and 2 elective courses

Courses	Year to be Taken	Compulsory (C)/Elective (E)
Courses	Year to be Taken	4-year PhD	3-year PhD	MPhil
1 PhD-level course on research methods or data analytics offered by HKU or other local UGC-funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval^#	1	C	C	C
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	1 or 2	C	C	C
MKTG6003 Research Seminars in Marketing II: Quantitative Studies	1 or 2	E	E	E
MKTG6004 Digital Methods for Human Behaviour Research	1 or 2	E	E	E
ECON6036 Game Theory and Applications*	1 or 2	E	E	E
ECON6002 Selected Topics in Microeconomics*	1 or 2	E	E	E
PhD-level course offered by HKU or other local UGC funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval	1 or 2	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

^#A list of suggested courses shall be determined and provided by FBE at the time of announcing course enrolment schedule. Additional approval should be obtained from the Faculty Higher Degrees Committee if a replacement course not on the list is used to fulfil the coursework requirement.

PhD and MPhil in the Quantitative subfield: 4 compulsory courses and 3 elective courses

Courses	Year to be Taken	Compulsory (C)/Elective (E)
Courses	Year to be Taken	4-year PhD	3-year PhD	MPhil
1 PhD-level course on research methods or data analytics offered by HKU or other local UGC-funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval^#	1	C	C	C
ECON6011 Microeconomic Theory*	1	C	C	C
ECON6005 Econometric Theory I*	1	C	C	C
ECON6056 Econometric Theory II*	1	C	C	C
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	1 or 2	E	E	E
MKTG6003 Research Seminars in Marketing II: Quantitative Studies	1 or 2	E	E	E
MKTG6004 Digital Methods for Human Behaviour Research	1 or 2	E	E	E
ECON6036 Game Theory and Applications*	1 or 2	E	E	E
ECON6002 Selected Topics in Microeconomics*	1 or 2	E	E	E
PhD-level course offered by HKU or other local UGC funded tertiary institutions under the Cross-Institutional Course Enrolment Scheme, subject to approval	1 or 2	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

^#A list of suggested courses shall be determined and provided by FBE at the time of announcing course enrolment schedule. Additional approval should be obtained from the Faculty Higher Degrees Committee if a replacement course not on the list is used to fulfil the coursework requirement.

Requirements for students registered between September 2018 and August 2021

PhD and MPhil except the Quantitative subfield: 2 compulsory courses and 2 elective courses

Courses	Compulsory (C)/Elective (E)
Courses	4-year PhD	3-year PhD	MPhil
BUSM6001 Research Methods for Business Studies [obsolete]	C	C	C
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	C	C	C
MKTG6003 Research Seminars in Marketing II: Quantitative Studies	E	E	E
STRA6015 Advanced Topics in Strategy and International Business [obsolete]	E	E	E
ECON6036 Game Theory and Applications*	E	E	E
ECON6002 Selected Topics in Microeconomics*	E	E	E
Course from the PhD/MPhil curricula offered by the Faculty/other Faculties/other local UGC-funded tertiary institutions under the Cross Institutional Course Enrolment Scheme, subject to approval	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

PhD and MPhil in the Quantitative subfield: 4 compulsory courses and 3 elective courses

Courses	Compulsory (C)/Elective (E)
Courses	4-year PhD	3-year PhD	MPhil
BUSM6001 Research Methods for Business Studies [obsolete]	C	C	C
ECON6011 Microeconomic Theory*	C	C	C
ECON6005 Econometric Theory I*	C	C	C
ECON6056 Econometric Theory II*	C	C	C
MKTG6002 Research Seminars in Marketing I: Consumer Behaviour	E	E	E
MKTG6003 Research Seminars in Marketing II: Quantitative Studies	E	E	E
STRA6015 Advanced Topics in Strategy and International Business [obsolete]	E	E	E
ECON6036 Game Theory and Applications*	E	E	E
ECON6002 Selected Topics in Microeconomics*	E	E	E
Course from the PhD/MPhil curricula offered by the Faculty/other Faculties/other local UGC-funded tertiary institutions under the Cross Institutional Course Enrolment Scheme, subject to approval	E	E	E

* Course offered under the Faculty's Taught Postgraduate Programme available to FBE students only.

Coursework arrangements are subject to change during the course of study. Students are advised to consult their home Faculty/Department for the most up-to-date course information.